DAVID GRANIRER, PSYCHOTHERAPIST AND STAND UP COMIC, shares more of his comedy writing tips.
Humour = Exaggeration and/or surprise
This is the basic formula for writing stand-up comedy. In general, humour involves exaggeration and/or surprise. For something to be funny there must be some sort of surprise twist and/or exaggeration of reality. If the punchline is predictable, then no one will laugh.
Setup = Factual statement about your topic
The setup is not meant to be funny. It often consists of a fact or opinion like: People often say to me, ‘David, you’re brave to do stand-up comedy.’ A good setup is also short and to the point, no longer than 15-20 seconds, and contains no more than one idea. Often a setup will include your attitude, how you feel about what you’re talking about. Do you hate it? Love it? Does it scare you? Often what’s funny is not your topic but your attitude towards it.
Here are some examples of setups:
Being a counsellor is a brutal way to make money.
It’s tough eating healthy.
I hate camping.
Punchline = Funny
The punchline is the funny part of a joke. It stands in contrast to the setup and contains an unexpected twist or exaggeration. The setup creates certain expectations, which the punchline then shatters.
Here’s an example of a complete joke. I’ve taken the fact I gave you earlier and used it as a setup:
People often say to me, ‘David, you’re brave to do stand-up comedy.’ This fact creates certain logical expectations. For example, we’d expect that the people who say it to me are audience members and that they say it at my comedy shows. To shatter this expectation I have to substitute a different thing than what people are expecting. In other words, other than audience members at my shows, who else and where else would people say, ‘David, you’re brave to do stand-up comedy?’ My alternative substitution is that, rather than being audience members, the people saying it are my counselling clients and that they’re saying it to me during our sessions. Thus the entire joke looks like this:
Setup: People often say, ‘David, you’re brave to do stand-up comedy.’
Punch: But they only say it when I’m counselling them.
Here’s another example. Let’s take this fact: As a counsellor, I meet some really bitter, angry, sick people. Obviously, we expect those people to be my clients. In my substitution I need to figure out who else these bitter, angry, sick people are. My answer is my colleagues. Here’s the entire joke:
Setup: As a counsellor, I meet some really bitter, angry, sick people.
Punch: And those are just the other counsellors.
The Punch Word Comes Last!
Make sure you put the punch word, the word that triggers the laugh, last. You’ll notice that the last word in this joke is ‘counsellors’. The punchline would be much less effective if it was:
‘And the counsellors I work with are the people I’m talking about.’
People will start to laugh when they hear the word ‘counsellor’, and if I continue on after that, they will quickly stop laughing to hear what else I have to say. In the comedy world this is called stepping on your laughs.
– David Granirer
David’s writing can be found via www.psychocomic.com









You take comedy apart and reconstruct it. Very interesting and illuminating.
hi, interesting stuff… im thinking of giving comedy a go but thinking maybe i should do a course or something first – although i was a dj for over 10 years and got quite comfortable talking to a room full of people i know the artist on the record was doin the hard bit… do you have any advice? i live in the East midlands (junction 30 off M1) and i’m not even sure if there’s any such course for a hundred miles.
Hi Andy. Thanks for commenting. Here’s a suggestion for you on the comedy front – join the Writers’ Dock forum (if you haven’t done so already) and get involved with the comedy writers there. This is the special bit – our comedy writers are privileged to receive regular feedback from Micheal Jacob (former Head of BBC Comedy). You can hone your skills, receive excellent professional feedback and also make contact with others who may be interested in the route you’re looking at. Somebody in the forum might know somebody else, etc regarding courses too. You can join the forum for free – just click on the link at the top of the right hand side bar, or the tab at the top of the page. Any problems, feel free to come back to me and leave a message.
- Ed.